electorate through top of mind interests and questions in Search,” wrote Google. “With record online engagement around this historic 2016 election, we have a unique opportunity tell a story about the U.S. Moreover, Google plans on using its hub to share “search trends around the voting experience,” getting as granular as the county level when it comes to searches about certain issues and candidates. For example, Google recently unveiled its voting info graph, which provides state-specific information on how to register, where to go, and what to bring in order to exercise your civic duty. The internet giant has done its fair share to make voting this year as easy as possible, especially turnout already rivaling records set in 2008. For example, Google points out, “while the economy is the most searched issue on average across the swing state of Florida, immigration is more searched in southern counties in the state.”Īlready, the 2016 election has proven to be one of the most highly covered and contentious to date and Google notes that election-related search interest is up 240 percent when compared to this time four years ago. We help your campaign make the most of every moment leading up to Election Day with digital advertising solutions, programmatic media buying and analytics tools.The hub provides an interesting way to examine voters’ values as they differ across the country. You can build, reach, and mobilize voters through online tools. Reaching your constituents through digital advertising With YouTube Live, you can now broadcast townhalls and speeches live to your audience with the push of a button. YouTube can help you to strengthen your online presence, control your story, and engage with your audiences wherever they are, with videos that you can easily embed across all your media platforms and on your official website. The public officials and topics are surfaced in information cards to help users get key information quickly when they use search. With Google Trends, you can see the latest data and visualizations on what people are searching, in order to gain insight into what topics your voters care about most. Staying up-to-date on the topics that matter We build products that campaigns can use to connect with voters and manage their digital presence. Helping Campaigns Manage their Digital Presence To help prevent the spread of misinformation surrounding elections, we continuously make product quality improvements and support newsrooms around the world with training and tools to better verify digital stories online. Outline, created by Jigsaw, makes it easy for your campaign to set up a virtual private network (VPN) on your own server, in order to more safely connect to the internet and keep your communications private. Providing you with safer access to the internet Our suite of Protect Your Election products gives you the tools you need to help protect your campaign from these attacks. Safeguarding your campaign from digital attacksĭigital attacks, such as phishing and DDoS (distributed denial of service), are used to steal sensitive information and take websites offline. We’ve built free products to help keep your campaign’s information safe and to ensure that voters have accurate information when they need it. Maintaining access to trustworthy information online is important and difficult.
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